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9H Welcome
Christophe Romei, Servicesmobiles.fr
9:10 The mobile services ecosystem: assessment and prospects
Thomas Husson, Senior Analyst Forrester Research
9:30 (50 minutes) Location, killing feature of mobile applications?
Moderator: Ludovic Privat gpsbusinessnews.com
- Gilles Barbier, founder TellMeWhere
- Julien Laz, CEO Cityzeum
- Thomas Landspurg, Founder of 8motions.com
- Serge Bussat, VP Consumer Sales & Wireless Europe, NAVTEQ
- Julien Oudart, Director Sales and Marketing Sofialys
10:20 Apps Awards
Presentation 5 minutes for each 5 applications
10:50 (50 minutes) Focus on the Best of the Mobile Payment
Moderator: Philippe Poux mobilepaymentexpo.com
- Remi Provendier Innovation Manager SFR
- Yves Eonnet, CEO TAGATTITUDE
- Nicolas d’Hueppe, CEO CellFish Media
- Eric Duprat, General Manager PayPal Mobile
- Philippe Lerouge CEO (Paybyphone)
11:40 (20min) Face to face interview with a leader in the mobile industry leader
Pending confirmation
12H00-13H40 Cocktail
13H40 (50 minutes) Mobile : the media publishers’ experience
Moderator: Olivier Milcent (Momac)
- Jerome Perani, Marketing Director, Lagardère Active Digital
- Olivier Cambournac, Director Mobile Mondadori France
- Otman Meriche, Director Business Development – AFP
- Philippe Jannet, CEO, Le Monde Interactif
14h30 (20mn) Interview with a leader in the mobile industry leader
- Philippe Huysmans Director EMEA, Microsoft Mobile Advertising
14H50 Apps Awards
Presentation 5 minutes for each 5 applications
15H20 (20mn) Interview with a leader in the mobile industry leader
- Yves Tyrode, Director Executif Technocentre Orange
15H40 (50 minutes) The design & usability best practices on mobile
Moderator: Franck Perrier (idaos)
- Helene Cosenza, Axance
- Christophe Leon, President Pure Agency
- Remy Bourganel, User Experience Design Manager Orange Vallee,
- Xavier Blanc, Senior Strategist fjord
16H30 (20min) Interview with a leader in the mobile industry leader
Tristan Nitot, President of Mozilla Europe
16:50 (50 minutes) Augmented Reality, what for?
Moderator: Jerome Bouteiller
- France Quiquere, Co-founder and marketing manager int13
- Julien Cheyssial, Co-Founder & CTO MeilleursAgents.com
- Laurent Fournier Director French Qualcomm
- Emmanuel Mahe, Corporate programs manager, Orange
- Olivier Audouze Product Marketing & Management Total Immersion
17H40 CLOSE
J2 March 10, 2010
The Mobile Marketing Morning
9H State of play of the market in France and Europe
Thomas Husson, Senior Analyst Forrester Research
9:20 (20min) Interview with a leader in the mobile industry leader
Paul Berney, Managing Director, Europe Branch MMA Global
9:30 (50 minutes) The Mobile Marketing opportunities today and tomorrow
Moderator: Frederic Dumeny (Adfonic)
- Patricia Levy, DG SFR Regie
- Benoit Corbin, President Mobile Marketing Association France
- Dominique Mohamed Partnership & Business Development Manager at Voyages Sncf.com
- Stanislas Chesnais, Founder and CEO de Netsize
10:20 (50 minutes) How to build a mobile marketing campaign
Moderator: Antoine Leveque (Marvelous)
- Damien Bousson, CEO Apocope
- Rudy Richard Director mobile Pages Jaunes
- Advertiser branding with a purpose
- Mathieu Parisot Online Marketing Manager at Philips
11:20 (50 minutes) Zoom on the best case studies!
Moderator: Cedric Giorgi (Goojet)
- Ménérat Renaud, Co-founder at user adgent
- Frederick Tuard, Founder of Geniem
- Fabrice Duvoux, Sales Manager, Microsoft Mobile Advertising
- Dimitri Dautel, Director of Havas Digital Mobile
- Anthony Kuntz CEO Kreactive-technologies
12:10-14H Coktail
14H Apps Awards
Presentation 5 minutes for each 5 applications
14H30 (50 minutes) Applications Stores and Web applications, is there a difference?
Moderator: Thibaut Rouffineau
- Annina Svensson, Country Manager France Spotify
- Christophe François, Director Multimedia Mobile Technocentre Orange
- Bertrand Dupuis, Director of Nokia OVI services
- Philippe des Cars, Co-founder Mbrand3
15:20 (20mn) interview with a leader in the mobile industry
- Direct SF with Henry Moissinac Facebook Mobile
15H40 (50 minutes) Word developers on mobile platforms
Moderator: Ludovic Perrier Co-Founder DiotaSoft
- Anthony Cabot CEO Haploid
- Pierre Roulph, Director of Marketing Streamezzo
- Hervé Hoareau, Manager community developers SFR
- Sébastien Lalaurette Technical Account Manager Wind River( openhandsetalliance)
16H30 Result of The Contest Awards App
17H00 CLOSE
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