64 competition entries, 12 countries represented.
In order to complete their task, the 7 jury members: Julien Amouroux, Streamezzo – Jean-Luc Ottensen, Orange – Cédric Thomas, OVI by Nokia – Olivier Chicheportiche, BusinessMobile.fr – Nicolas Guyot, l’Ordinateur Individuel – Ariel Gomez, Le Journal des Télécoms and Christophe Romei, Services Mobiles.fr installed and tested all 64 competition entries.

No less than 12 countries were represented in applications submitted, the mobile environments were distributed as follows: iPhone (49%), multi-platforms (14%), Android (14%), Windows Mobile (10%), Nokia OVI (7%) and BlackBerry (6%). The criteria used for valuating the entries were: utility, ergonomics, functions, multi-platform capability, economic model and marketing potential.

15 finalists selected and introduced during Mobile 2.0.
The 15 finalists of the competition the ‘App Awards’ had the opportunity to present their applications to the public audience gathered in the large amphitheatre of the City of Science and Industry. They were able to talk with various important representatives from the mobile industry who were there for the conference ‘Le Mobile 2.0’. Technological partnerships, meetings with potential investors and also marketing support from operators were among the subjects discussed.

A Prize List placing the emphasis on multi-platform applications.
The 6 winners of the ‘App Awards’ competition shared nearly 50,000 Euros worth of prizes composed of Streamezzo software licenses, sales placements in the Orange App Shop and Nokia OVI Store applications boutiques, equipment (Nokia and Sony-Ericsson smartphones) and technological and marketing support.

- The App Awards Streamezzo Prize -> Comuto, auto-sharing (iPhone, Android)
- The App Awards Orange Prize -> Logic Immo, the estate agent in your pocket (Nokia OVI, iPhone, Android)
- The App Awards First Prize (Jury) –> Métro Paris, improved reality for finding metro stations (iPhone)
- The App Awards Second Prize (Jury) –> Wipolo, personal travel assistant (iPhone)
- The App Awards Third Prize (Jury) –> Pleex, mobile data and contacts security (Nokia OVI, Windows Mobile, iPhone, Blackberry, Android)
- Public Prize –> Comuto, auto-sharing (iPhone, Android)

10 Conferences to position the mobile in your Digital strategy:
- Forrester analysis of the European market and emerging countries.
- Localisation – a big winner for mobile applications?
- Zoom on the best of mobile payments.
- Media experiences with Mobiles.
- The best practical uses and mobile design.
- Store and Web applications – is there a difference?
- Increased reality – what for?

A morning of Mobile Marketing!
Mobile Marketing opportunities today and tomorrow…
How to mount a Mobile Marketing Campaign.
Zoom on the best school cases.

Discover the complete programme online.

Mobile 2.0 Expert renowned speakers

- Michael Halbherr, Vice-President, Ovi Experience
- Yves Tyrode, Executive Director of Technocentre Orange
- Philippe Huysmans Director EMEA, Microsoft Mobile Advertising
- Henri Moissinac, Facebook Mobile
- Paul Berney, Managing Director, Europe Branch MMA Global
- Tristan Nitot, President of Mozilla Europe

We will be taking a pause with them to find out about mobile technology for yesterday, today and tomorrow…..

9:10 The mobile services ecosystem: assessment and prospects
Thomas Husson, Senior Analyst Forrester Research

9:30 (50 minutes) Location, killing feature of mobile applications?
Moderator: Ludovic Privat  gpsbusinessnews.com
- Gilles Barbier, founder TellMeWhere
- Julien Laz, CEO Cityzeum
- Thomas Landspurg, Founder of 8motions.com
- Serge Bussat, VP Consumer Sales & Wireless Europe, NAVTEQ
- Julien Oudart, Director Sales and Marketing Sofialys

10:20 Apps Awards
Presentation 5 minutes for each 5 applications

10:50 (50 minutes) Focus on the Best of the Mobile Payment
Moderator: Philippe Poux mobilepaymentexpo.com
- Remi Provendier Innovation Manager SFR
- Yves Eonnet, CEO TAGATTITUDE
- Nicolas d’Hueppe, CEO CellFish Media
- Eric Duprat, General Manager PayPal Mobile
- Philippe Lerouge CEO (Paybyphone)

11:40 (20min) Face to face interview with a leader in the mobile industry leader
Pending confirmation

12H00-13H40 Cocktail

13H40 (50 minutes) Mobile : the media publishers’ experience
Moderator: Olivier Milcent (Momac)
- Jerome Perani, Marketing Director, Lagardère Active Digital
- Olivier Cambournac, Director Mobile Mondadori France
- Otman Meriche, Director Business Development – AFP
- Philippe Jannet, CEO, Le Monde Interactif

14h30 (20mn) Interview with a leader in the mobile industry leader
- Philippe Huysmans Director EMEA, Microsoft Mobile Advertising

14H50 Apps Awards
Presentation 5 minutes for each 5 applications

15H20 (20mn) Interview with a leader in the mobile industry leader
- Yves Tyrode, Director Executif Technocentre Orange

15H40 (50 minutes) The design & usability best practices on mobile
Moderator: Franck Perrier (idaos)
- Helene Cosenza, Axance
- Christophe Leon, President Pure Agency
- Remy Bourganel, User Experience Design Manager Orange Vallee,
- Xavier Blanc, Senior Strategist fjord

16H30 (20min) Interview with a leader in the mobile industry leader
Tristan Nitot, President of Mozilla Europe

16:50 (50 minutes) Augmented Reality, what for?
Moderator: Jerome Bouteiller
- France Quiquere, Co-founder and marketing manager int13
- Julien Cheyssial, Co-Founder & CTO MeilleursAgents.com
- Laurent Fournier Director French Qualcomm
- Emmanuel Mahe, Corporate programs manager, Orange
- Olivier Audouze Product Marketing & Management Total Immersion

17H40 CLOSE

J2 March 10, 2010

The Mobile Marketing Morning

9H State of play of the market in France and Europe
Thomas Husson, Senior Analyst Forrester Research

9:20 (20min) Interview with a leader in the mobile industry leader
Paul Berney, Managing Director, Europe Branch MMA Global

9:30 (50 minutes) The Mobile Marketing opportunities today and tomorrow
Moderator: Frederic Dumeny (Adfonic)
- Patricia Levy, DG SFR Regie
- Benoit Corbin, President Mobile Marketing Association France
- Dominique Mohamed Partnership & Business Development Manager at Voyages Sncf.com
- Stanislas Chesnais, Founder and CEO de Netsize

10:20 (50 minutes) How to build a mobile marketing campaign
Moderator: Antoine Leveque (Marvelous)
- Damien Bousson, CEO Apocope
- Rudy Richard Director mobile Pages Jaunes
- Advertiser branding with a purpose
- Mathieu Parisot Online Marketing Manager at Philips

11:20 (50 minutes) Zoom on the best case studies!
Moderator: Cedric Giorgi (Goojet)
- Ménérat Renaud, Co-founder at user adgent
- Frederick Tuard, Founder of Geniem
- Fabrice Duvoux, Sales Manager, Microsoft Mobile Advertising
- Dimitri Dautel, Director of Havas Digital Mobile
- Anthony Kuntz CEO Kreactive-technologies

12:10-14H Coktail

14H Apps Awards
Presentation 5 minutes for each 5 applications

14H30 (50 minutes) Applications Stores and Web applications, is there a difference?
Moderator: Thibaut Rouffineau
- Annina Svensson, Country Manager France Spotify
- Christophe François, Director Multimedia Mobile Technocentre Orange
- Bertrand Dupuis, Director of Nokia OVI services
- Philippe des Cars, Co-founder Mbrand3

15:20 (20mn) interview with a leader in the mobile industry
- Direct SF with Henry Moissinac Facebook Mobile

15H40 (50 minutes) Word developers on mobile platforms
Moderator: Ludovic Perrier Co-Founder DiotaSoft
- Anthony Cabot CEO Haploid
- Pierre Roulph, Director of Marketing Streamezzo
- Hervé Hoareau, Manager community developers SFR
- Sébastien Lalaurette Technical Account Manager Wind River( openhandsetalliance)

6 conferences
Forrester Analysis on the European Market and emerging countries (BRIC)
Localisation, THE winner of mobile applications?
Zoom on the best of the mobile payment systems
Media experiences on the Mobile
The best of practical uses and designs on the mobile.
Store and Web Apps, is there a difference?
Increased reality, what for!

Mobile Marketing Matinee
The State of Affairs in France and Europe by Forrester
The Opportunities in Mobile Marketing today and tomorrow
How to mount a Mobile Marketing Campaign
Zoom on the best school cases!

To benefit from the First 100 places up to 31/12/2009, you can subscribe right here!

30 on standby……….